New Heraklith website

Knauf Insulation has launched the new Heraklith website with an "Inspired by nature" design.

The main purpose of the new Heraklith website is to refresh the brand image, communicate product benefits and natural properties of products and focus on creative possibilities. The visuals on the home page reflect the "Nature meets insulation” campaign and highlight the design aspect of Heraklith products by linking the natural landscape with the colour branding.

Inspired by nature visuals present 5 different natural landscapes that, in a symbolic way, enhances each time a distinctive unique selling proposition. A natural environment underlines the natural character of wood wool products and at the same time the choice of the landscape presents one of the functional benefits combined with the design aspect:

• Fire safety
• Thermal performance
• Acoustic performance 
• Durability 
• Eco-friendliness 

The campaign introduces also the design aspect of Heraklith® products by linking the natural landscape with colour branding (Lava Red, Arctic White, Desert Beige, Rock Grey, Forest Green).

Apart from the new design and content, the website also has an upgraded framework and increased usability thanks to its transition to the more advanced system.